| The First In Synthetics |
Ray Combs Amsoil Indpendent Dealer
www.ExtremeDutyOil.com
www.ExtremeDutyOil.com
Though AMSOIL Inc. was founded in 1972, its story begins in the mid 1960s,
when Lt. Col. A.J. "Al" Amatuzio, a jet fighter squadron commander, was
impressed by the superb performance of synthetic lubricants in jet engines (in
fact, only synthetics stand up to the performance demands of jet engines) and
began studying their possible automotive applications. In 1972, after an intense
period of research and development, Al Amatuzio introduced the first synthetic
motor oil in the world to exceed API automobile service requirements.
The next year, Amatuzio developed a marketing plan to get his innovative but still
unknown product to customers. His marketing plan enabled customers to have
personal contact with a dealer who could take the time to explain the product and
answer questions. The rest is history! From humble beginnings in a northwest
Wisconsin warehouse, AMSOIL pioneered an entire industry -- synthetic
lubrication -- and established high professional and ethical standards for a unique
business opportunity.Since 1972, the company has seen rapid growth and
constant change. One driving force behind the great success of AMSOIL is a
commitment to quality and constant improvement. As the years passed, an
increasingly broad range of automotive and industrial lubricants and filtration
equipment was developed, with each new product exceeding industry
performance specifications by a wide margin. In addition, the ALTRUM division
of personal care items and household products was created, and the
AGGRAND line of natural, organic lawn and garden products followed.
Of course, AMSOIL has also continued to set new industry standards for motor
oil performance, quality and consistency.In February 1994, Lubricants World
magazine honored A.J. Amatuzio by inducting him into their "Hall of Fame" as the
pioneer in synthetic motor oil.The original handful of independent AMSOIL
Dealers has multiplied into a network of tens of thousands. Through them,
AMSOIL synthetic motor oil is distributed throughout the country and the world.
Facilities
The facilities at the AMSOIL Corporate Headquarters reflect the AMSOIL
commitment to excellence. High-speed bottling lines, state-of-the-art information
processing equipment and the latest quality control techniques are used to create
the highest quality motor oil and aid Dealers in running their businesses. Fourteen
strategically located warehouses distribute AMSOIL products to Dealers and
ultimately to customers throughout North America and around the world. These
customers confirm what we've known all along. AMSOIL is "The First in
Synthetics."
when Lt. Col. A.J. "Al" Amatuzio, a jet fighter squadron commander, was
impressed by the superb performance of synthetic lubricants in jet engines (in
fact, only synthetics stand up to the performance demands of jet engines) and
began studying their possible automotive applications. In 1972, after an intense
period of research and development, Al Amatuzio introduced the first synthetic
motor oil in the world to exceed API automobile service requirements.
The next year, Amatuzio developed a marketing plan to get his innovative but still
unknown product to customers. His marketing plan enabled customers to have
personal contact with a dealer who could take the time to explain the product and
answer questions. The rest is history! From humble beginnings in a northwest
Wisconsin warehouse, AMSOIL pioneered an entire industry -- synthetic
lubrication -- and established high professional and ethical standards for a unique
business opportunity.Since 1972, the company has seen rapid growth and
constant change. One driving force behind the great success of AMSOIL is a
commitment to quality and constant improvement. As the years passed, an
increasingly broad range of automotive and industrial lubricants and filtration
equipment was developed, with each new product exceeding industry
performance specifications by a wide margin. In addition, the ALTRUM division
of personal care items and household products was created, and the
AGGRAND line of natural, organic lawn and garden products followed.
Of course, AMSOIL has also continued to set new industry standards for motor
oil performance, quality and consistency.In February 1994, Lubricants World
magazine honored A.J. Amatuzio by inducting him into their "Hall of Fame" as the
pioneer in synthetic motor oil.The original handful of independent AMSOIL
Dealers has multiplied into a network of tens of thousands. Through them,
AMSOIL synthetic motor oil is distributed throughout the country and the world.
Facilities
The facilities at the AMSOIL Corporate Headquarters reflect the AMSOIL
commitment to excellence. High-speed bottling lines, state-of-the-art information
processing equipment and the latest quality control techniques are used to create
the highest quality motor oil and aid Dealers in running their businesses. Fourteen
strategically located warehouses distribute AMSOIL products to Dealers and
ultimately to customers throughout North America and around the world. These
customers confirm what we've known all along. AMSOIL is "The First in
Synthetics."
Lt. Col. A.J. "Al" Amatuzio
The Company of Firsts
AMSOIL has a documented history of innovation and leadership.
First to develop an API-rated 100 percent synthetic motor oil.
First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
First U.S. Company to utilize the NOACK volatility test as a standard of performance excellence.
First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.
First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
First to manufacture synthetic gear lube for automotive use.
First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
First to manufacture a synthetic automatic transmission fluid for automotive use.
AMSOIL has a documented history of innovation and leadership.
First to develop an API-rated 100 percent synthetic motor oil.
First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
First U.S. Company to utilize the NOACK volatility test as a standard of performance excellence.
First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.
First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
First to manufacture synthetic gear lube for automotive use.
First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
First to manufacture a synthetic automatic transmission fluid for automotive use.
